• Client: TPC/PGA Golf Course Properties
  • Media Type: B2C Branding - Destination Marketing Print Ad
  • Client: Libretto Espresso
  • Media Type: B2C Branding - CPG Website
  • Client: The Beat 92.5
  • Media Type: B2C Branding - Outdoor Board/Radio Station Billboard
  • Client: AT&T/St. John & Partners
  • Media Type: B2C Copywriting - Financial Services Direct Mail Insert - Youth Marketing - Buckslip
  • Client: World Golf Village/St. John & Partners
  • Media Type: B2C Branding & Marketing - Print Ad
  • Client: Ritz Chamber Players/HDCo.
  • Media Type: B2C Branding & Marketing - Print Ad

You are now viewing: B2C copywriter & consumer brand consultant portfolio examples.

A proven consumer brand copywriter and consumer brand consultant, I try to help people see that the creation of breakthrough work isn’t all about mystery or creative magic. For me, the creative development process usually involves firming up the position (place of promise) and then translating your Unique Selling Proposition into interesting and unexpected communications that brim with personality. This “punch” — whether through originality, topicality, snarkiosity or universal human emotion — must serve not only to garner attention but to positively predispose them to further engagement and the sale that follows. You can see more copywriting examples.


Creative work sample by Los Angeles copywriter and brand consultant Scott Silverman. Image from the Kalish & Sons’ website.


Let’s create the copy and the brand communications your targets can’t help falling in love with!*

Whether you’re launching a start-up and want to solve your brand messaging challenges form the get-go or you’re an established brand or business in search of a fresh perspective, we should talk. Together we can bring more focus and clarity to your brand which leads to creative executions that elevate the entire company. If you value thoughtfulness, originality and business development drive, you just found your next B2C copywriter and consumer brand consultant.

How about a get-to-know-ya chat between you and this creative brand copywriter? 310.826.8518

*Yeah, yeah. I know. But the “with which” construction is just too clunky for my taste. Poetic license on file with the appropriate regulatory agencies.

For a list of many of advertising’s all-time great copywriters, wikipedia is always a great source of information, which in this case, can also serve as inspiration!


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©2020 All website copy and content is copyright protected by its owner, Los Angeles brand strategist, freelance copywriter & company naming agency owner Scott Silverman, with the exception of previously trademarked works and logos which appear in conjunction with work samples and remain the property of their respective owners.