- Client: TPC/PGA Golf Course Properties
- Media Type: B2C Branding - Destination Marketing Print Ad
- Client: Libretto Espresso
- Media Type: B2C Branding - CPG Website
A proven consumer brand copywriter and consumer brand consultant, I try to help people see that the creation of breakthrough work isn’t all about mystery or creative magic. For me, the creative development process usually involves firming up the position (place of promise) and then translating your Unique Selling Proposition into interesting and unexpected communications that brim with personality. This “punch” — whether through originality, topicality, snarkiosity or universal human emotion — must serve not only to garner attention but to positively predispose them to further engagement and the sale that follows. You can see more copywriting examples.
Whether you’re launching a start-up and want to solve your brand messaging challenges form the get-go or you’re an established brand or business in search of a fresh perspective, we should talk. Together we can bring more focus and clarity to your brand which leads to creative executions that elevate the entire company. If you value thoughtfulness, originality and business development drive, you just found your next B2C copywriter and consumer brand consultant.
*Yeah, yeah. I know. But the “with which” construction is just too clunky for my taste. Poetic license on file with the appropriate regulatory agencies.
For a list of many of advertising’s all-time great copywriters, wikipedia is always a great source of information, which in this case, can also serve as inspiration!