HR & Employee Communications

  • Client: Quickstuff/JWTEC
  • Media Type: Poster - Employer Branding - Employee Recruitment - HR Copywriter
  • Client: Morley Builders
  • Media Type: Employer Branding Brochure - Employee Recruitment - HR Branding & Copywriting
  • Client: Edify/Spark Inc.
  • Media Type: B2B Print Ad - Human Resources Consulting - HR Copywriter
  • Client: Kinecta/JWTEC
  • Media Type: Print Advertising - Employer Branding - Employee Recruitment - HR Copywriter
  • Client: Impact Employee Motivation & Development/Spark Inc.
  • Media Type: B2B Employee Development Brochure - Human Resources Copywriter
  • Client: Neoganda
  • Media Type: Website - Employee Recruitment Advertising - Technology - HR Copywriter

Employee communications copywriter & employer brand consultant: a labor of love.

As an employer branding, recruitment and employee communications copywriter, my talent is for creating and writing pieces that put a finer point on a culture’s difference; those that elicit more pride and engagement on the part of the employees. It’s sort of like brand-building from the inside out. When you believe, as I do, that how a company peoples itself determines its fate and growth rate, it’s both a thrill and a privilege to step in on these projects.

 

Human-resources-copywriter-employee-communications-internal-employer-branding-recruitment-Scott-Silverman-Los-Angeles

From the Morley Builders’ career website; a sample by employer branding and employee communications copywriter Scott Silverman.

A more engaging copywriter supports a more engaged workforce.

My preference is for bold communications that speak openly and confidently about who we are, as a company, and where we are going. It can’t sound too much like lip service or traditional marketing. The need for accessibility is paramount; you don’t want to sound too preachy. You’ve got to keep things simple, and even when you’re communicating important matters, you still need a lighter touch.

The HR, employer branding & employee communications copywriter who just won’t quit.

Of course, I should point out: I can’t quit. Freelance. But when it comes to creating polished pieces, I’m your guy.

>If you’re the type who values a workforce tuned-in and turned-on to the organization, we should be working together. Reach out: 310.826.8518

For those just getting started and those who want to learn more about what I consider to be a tremendous overlap between human resources and branding, I put this list of starter resources together for you:

1. http://www.forbes.com/sites/microsoftdynamics/2013/02/13/hr-starts-with-communications-and-collaboration/

2. https://hbr.org/2015/05/ceos-need-to-pay-attention-to-employer-branding

3. https://en.wikipedia.org/wiki/Employer_branding

4.  https://www.prsa.org/Network/Communities/EmployeeCommunications/index.html

5.  https://www.sba.gov/tools/sba-learning-center/training/small-business-employee-recruitment-and-retention

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©2017 All website copy and content is copyright protected by its owner, Los Angeles brand strategist, freelance copywriter & company naming agency owner Scott Silverman, with the exception of previously trademarked works and logos which appear in conjunction with work samples and remain the property of their respective owners.