- Client: Lasco Bathware
- Media Type: B2C Website - Luxury Product Branding & Copywriting
- Client: Southwest Occasions/HDCo
- Media Type: B2C Print Ad - Destination Weddings - Luxury Copywriter for HNW Consumers
A luxury copywriter or a luxury brand consultant takes a good, hard look at your upscale purchasers’ intent. Is it an aspirational buy, a purchase of self-expression, an affordable indulgence or is truly a product or service designed with the needs of the high net worth individual in mind, such as financial services or jet leasing? Often, you say a lot more by saying a whole lot less, but it takes a little longer to build the brand and, therefore, sales.
Too many businesses these days are getting it upside-down: beneath brand sits position. Before you go layering on elements of personality and dimension, know your unique value proposition. Specificity in your creative brief, a key deliverable of your luxury brand consultant, will keep your luxury copywriter on-track for the position you want to own in the marketplace. It will also define the right tone of voice and stipulate the proper quantity of copy. You can learn more about my message-centric approach to brand-building: branding consultant.
How do you describe a luxurious experience without letting the prose become too purple? How do you sell without selling too hard? For me, it’s more about “sensibility match.” Showing polish and professionalism in naming, tag, headlines and subheads supports a premium product or service. Together, we arrive at communications solutions that advance a more elite position. We build thoughtfulness into all of your brand marketing pieces so that targets feel they are buying into, and getting, something more. That’s what a good copywriter for luxury brands or a luxury brand consultant ought to be doing. And that’s what I want to do for you: 310.826.8518
With an expected uptick in the growth of luxury brands, the renowned Stern Business School at NYU is just one of many advanced learning institutions now offering a specialization in the discipline of luxury marketing.