Non-profit Copywriter & Brand Consultant

  • Client: Orange County Social Services/JWTEC
  • Media Type: Outdoor Board (Billboard) - Fostercare & Adoption Awareness - Non-profit Copywriter
  • Client: Caesar Design
  • Media Type: Image to Encourage Women to Get Out and Vote - Non-profit Branding & Copywriting
  • Client: PlayToGive
  • Media Type: B2C & B2B Website - Fundraising for Non-profits - Non-profit Branding & Copywriting
  • Client: The Giving Spirit (2013)
  • Media Type: Direct Mail Postcard - Non-profit Fundraising & Awareness Event - Non-profit Branding & Copywriting
  • Client: The Giving Spirit (2012)
  • Media Type: Direct Mail Postcard - Non-profit Fundraising & Awareness Event - Non-profit Branding & Copywriting
  • Client: Multiple Sclerosis Society of Michigan
  • Media Type: Tee Shirt Design - Non-profit Fundraising & Awareness - Non-profit Branding & Copywriting

Non-profit copywriter & brand consultant: doing good… better!

A non-profit copywriter & non-profit branding consultant helps you better understand how to resonate with your stakeholders and create messaging that matters. The days of quiet and low-key are over. You need high-energy concepts and copy, a name and a position that makes them stop and take notice. Essentially, I apply a “capitalist” model to not-for-profit marketing campaigns. If we wouldn’t run it in a business setting – not powerful enough, not original enough, not compelling enough – why would we run it when it matters even more? Advancing your non-profit brand means working with a non-profit copywriter who knows position and core messaging set organizational trajectories and seal organizational destinies.

Not-for-profit brands need a copywriter who knows how to sell.

Too often, non-profit copywriters and non-profit brands answer to a lower bar when it comes to their communications, especially their messaging. Now, obviously, there are tight budgets with which to contend. In my opinion, though, that’s even further reason to get our brand marketing houses in order. That fundamental work exerts an exponential influence throughout every marketing piece you’ll create in coming years. But even when non-profits can’t do full scale brand discovery and strategy, they can still be working with a copywriter who messages more emphatically and refuses to bring anything less than full heart and mind to the projects. Not-for-profits may not be able to pay the dollars I like, but I find the experiences irreplaceably rewarding.

Non-profit-copywriter-branding-Scott-Silverman-Los-Angeles

Non-profit copywriter Scott Silverman wrote this direct mail piece celebrating the work of non-profit leaders in conjunction with KMoore Creative.

Not pro bono; discounted non-profit copywriting & non-profit brand consulting work

Intense competition for dollars, marketplace confusion (healthcare and community organizations) and a tendency to peddle the maudlin (charities) are just three reasons why marketing directors at non-profits need to be upping their brand marketing and non-profit copywriting games. I can’t give it all away, but I am here to help. Just let me know what you’re up for… and what we’re up against! 310.826.8518

 

Stanford’s Social Innovation Review published a good article in 2012 that helps directors, marketers, employees, volunteers and other stakeholders better understand the role of the nonprofit brand in change-making organizations.

A common misconception is that branding and marketing are the same thing. This article by The Nonprofit Village explains the difference between branding and marketing and why it’s essential for the nonprofit to get this right.

 

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©2017 All website copy and content is copyright protected by its owner, Los Angeles brand strategist, freelance copywriter & company naming agency owner Scott Silverman, with the exception of previously trademarked works and logos which appear in conjunction with work samples and remain the property of their respective owners.