Travel, Recreation & Leisure

  • Client: World Golf Village/St. John & Partners
  • Media Type: Destination Marketing for Groups - Travel, Recreation & Leisure - Copywriter
  • Client: Amelia Island/St. John & Partners
  • Media Type: Nature Guide (Brochure) - Travel, Recreation & Leisure - Copywriter
  • Client: TPC/PGA Golf Course Properties
  • Media Type: B2C Print Ad - Travel, Recreation & Leisure - Brand Consultant & Copywriter
  • Client: Cowford Ball/St. John & Partners
  • Media Type: Event Invitation/Folder - Copywriter
  • Client: Gander Mountain/Bruce & Chato, Inc.
  • Media Type: B2C Retail Print Advertising - Travel, Recreation & Leisure - Copywriter
  • Client: Musician's Institute
  • Media Type: B2C Print Advertising - Trade School - Music School - Brand Consultant & Copywriter

Travel copywriter: have laptop, will travel.

Calling myself a travel copywriter, it’s incumbent on me to point out to you: I include recreation & leisure in that category. It’s really all about destination marketing, anyhow. So, let me ask you something:

Is your brand crying out for a copywriter who has mastered the marketing art of “get up and go?”

Because, as we both know: it’s not about physical place. It’s about heart and mind space. Travel journalism is one thing. But descriptive copy alone may not be fostering the kind of results you’d like to chart. When you’re looking to increase excitement, interest, leads, bookings, attendance and revenues, I help you better differentiate your offerings and forge deeper target connections. Sure, when I work as a travel copywriter I get to tread a bit into more of the purple prose I usually avoid. Yes, it provides me the opportunity to wax poetic about your site’s amenities and hallmarks, but high-energy, experiential, emotional concepts and copy engineered to trigger target psychology are what let you escape the sea of sameness: look-alike, sound-alike travel marketing.


Print advertisement; ad sample from campaign created for TPC & PGA by copywriter & brand consultant Scott Silverman, Articulated Brands, Los Angeles.

You don’t need to go to ends of the earth to find your destination marketing copywriter – just to the end of the country.

You’re in for a memorable marketing excursion of your own. That’s because, when we couple everything you know about your site (facility, attraction, adventure, event, landmark, city, state, country) with my proven ability to create more meaningful messaging, we wind up in an entirely different place. Suddenly, our website, brochures, banner ads and print ads don’t look or sound like everybody else’s. Not only is there greater marketplace enthusiasm, but internally, too, the team is celebrating that we’re finally saying what we need to be saying… and why didn’t we think of this sooner? Simultaneously, we’re elevating perceptions of value so we’re increasing desirability (demand). A place of distinction. A place of success. And a good time was had by all.

Finally! A travel copywriter willing to go the distance!

Sure, I’m more than happy to help you turn that website or brochure into something special. Maybe knock out some banner ads or print ads if that’s what’s blazing on your desk right now. But the real juice happens when I can partner with marketing directors in re-defining and re-shaping what the brand promises and why people should come running. Asking a segment of the public to get up and go someplace is a pretty big ask on the call-to-action scale. To do so successfully, would it be okay if we thought more in terms of brand copywriting than traditional travel copy writing? If yes, please press one. Then, ya know, the rest of the digits: 310.826.8518.

Helpful links if you’re just starting out and looking to learn more about the roles copywriting and branding play in travel, tourism, recreation & leisure (sports) and destination marketing:



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©2017 All website copy and content is copyright protected by its owner, Los Angeles brand strategist, freelance copywriter & company naming agency owner Scott Silverman, with the exception of previously trademarked works and logos which appear in conjunction with work samples and remain the property of their respective owners.