TELL ME MORE ABOUT THIS COMPANY NAMING THING!
An award-winning advertising & marketing copywriter since 1994, a brand strategist, brand marketing consultant and business names consultant since 2007, and an all-around jokester pretty much since birth, I dig deeper to bring your company’s greatness up to the surface. After a career of creating customer connections for businesses of every size and industry, I founded Los Angeles’ Articulated Brands® to help sharp marketers nail their positioning and messaging as if their success depended upon it. Because it does.
Today, my time is spent doing deep-dive brand strategy & brand marketing consulting and helping companies take brand-savvy approaches to their websites, brochures, company names and product names, digital and print advertising, etc. Breathing new energy and life into your marketing with warmth, wit and surprising approaches, we build brands clients, customers and employees find galvanizing. (For a taste of my strategic and creative sensibilities, you could take a gander at this list of company taglines.) Additionally, I am currently in the planning stages for a book designed to let the small business owner profit from big business brand marketing techniques.
•2016 Brand positioning consulting, company naming & tagline development, website copywriting & creative direction and web video for technology company led to dramatic increase in demonstrations scheduled and a partnership agreement with a major publisher-distributor
•2016 Best in Category, Website, Los Angeles Marketing Professionals Society
•2015 Start-up brand strategy, positioning and marketing collateral copywriting for a business & manufacturing automation consultant led to lead generation success and 600k+ in booked business
•2014 Novel outdoor campaign for popular radio station featured clever social tie-in
•2014 Brand strategy consulting and brand development work for a start-up consumer food & beverage company supported a 0 to 20k per month growth acceleration in its first quarter of operation
•2013 On-going brand strategy and brand development work for a technology/manufacturing firm helped support a two-year doubling of sales; digital campaign (banners, info-graphics and new website) increased inquiries by 400%
•2013 Winner, American Marketing Association Los Angeles Logo Design Competition
•2012 A strategic brand positioning consult for TPC, the national network of golf courses featured on the PGA Tour, resulted in a print ad that delivered a response almost five times greater than the benchmark (488%) Follow-up print campaign continues to run, new tagline captured the essence of the organization: “It’s a good day for golf.”
•2009 Best In Show, Brochure, Los Angeles Marketing Professionals Society
•2008 Best In Category, Employer Marketing Awards
•1999 The “Free is Good” campaign for AT&T’s UniversalCard achieved a record-breaking 38% sales increase YoY
•1999 I am also an alumni of Warner Bros.’ prestigious Comedy Writers’ Workshop. (My first comedy screenplay was a Fade In: Magazine Quarter-finalist. My second comedic feature was in development… until it wasn’t.)
•1995-1998 More creative recognition from Gannett Outdoor, Detroit Creative Director’s Council, and mentions in David Carter’s tome, Big Book of Layouts
•1994 Got my start as a copywriter at Bruce & Chato Advertising, Detroit’s premier creative boutique, where I learned the importance of breakthrough messaging in driving retail sales from two of the industry’s masters
•1992 Bachelor of Arts in English with Creative Writing Designation, University of Wisconsin at Madison
You can see my naming, branding & copywriting experience. Or, to learn more about my experience as a freelance brand strategist, business names consultant & Los Angeles freelance copywriter, you can visit my professional LinkedIn profile: www.linkedin.com/in/scottbradleysilverman.
Of course, I also warmly invite you to give me a ring right now: 310.826.8518