AS BOTH A BUSINESS CONSULTANT & A WRITER, THE REVIEWS ARE IN!
My answer to the question of whether I have industry experience in this or that industry is yes, probably, but now let’s have a straight-up conversation about whether it even matters. I go where I’m needed and my specialization in brand messaging is valued. The people with whom I gel best aren’t the old school types who nervously wonder how I’m going to come into Industry X and get to know it as well as they know it. Oh, no, my friend, I say… you are the industry expert. And you always will be.
MY REAL INDUSTRY EXPERIENCE IS IN THE BREAKING THROUGH INDUSTRY
My value rests in my ability to take it all in and create a new framework for how we think about connecting the business to its targets and its future. If you want an “order taker,” somebody who, with probably less than 20 years’ solid marketing experience, doesn’t help push you past your preconceived notions and just regurgitates the business back to you, it’s most likely because you’ve never met someone on the creative side who could stand with you on the business side, making the arguments needed to raise your marketing game. Howdy!
That said, here is a list of the industries to which I have been able to apply my skills:
Today, the business I most want to help grow is yours. Let’s chat: 310.826.8518.