Looking for branding books and books on business, marketing and copywriting?

There’s no shortage of branding books on the market today, but here’s a brief recommended reading list to make quick work of your search.

In no way should this “books on branding” list be construed as complete. These are simply the gems I got to first. Glaringly omitted at this point: books by Michael Gerber (The E-Myth Enterprise), which I find dead-on, Inside Drucker’s Brain, Blue Ocean Strategy, Made To Stick, Marty Neumeir’s Zag, Tom Peter’s Re-imagine… it’s endless!

What do they say? Team up with people that are smarter than you? That’s Scott. Always making me look good… and always making me laugh!
Kristin Moore, Creative Director, Hershey Cause Communications


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