Looking for branding books and books on business, marketing and copywriting?

There’s no shortage of branding books on the market today, but here’s a brief recommended reading list to make quick work of your search.

In no way should this “books on branding” list be construed as complete. These are simply the gems I got to first. Glaringly omitted at this point: books by Michael Gerber (The E-Myth Enterprise), which I find dead-on, Inside Drucker’s Brain, Blue Ocean Strategy, Made To Stick, Marty Neumeir’s Zag, Tom Peter’s Re-imagine… it’s endless!

Brand strategies often exist in the abstract. On the creative side, it takes someone who can execute with precision. Few on the agency side can do this. Fewer still can sync up brand development with bottom-line business realities. That’s why I like Scott.
Tom Asacker, Business Speaker, Author, "A Clear Eye for Branding", "The Business of Belief", "A Little Less Conversation", "Sandbox Wisdom"

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