Looking for branding books and books on business, marketing and copywriting?

There’s no shortage of branding books on the market today, but here’s a brief recommended reading list to make quick work of your search.

In no way should this “books on branding” list be construed as complete. These are simply the gems I got to first. Glaringly omitted at this point: books by Michael Gerber (The E-Myth Enterprise), which I find dead-on, Inside Drucker’s Brain, Blue Ocean Strategy, Made To Stick, Marty Neumeir’s Zag, Tom Peter’s Re-imagine… it’s endless!

Not only is Scott brilliant, but his perspective is unique and on point. You will not go wrong with Articulated Brands.
Tom Bagamane, Global Brand Builder/Product Developer, Philanthropist

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