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There’s no shortage of branding books on the market today, but here’s a brief recommended reading list to make quick work of your search.
In no way should this “books on branding” list be construed as complete. These are simply the gems I got to first. Glaringly omitted at this point: books by Michael Gerber (The E-Myth Enterprise), which I find dead-on, Inside Drucker’s Brain, Blue Ocean Strategy, Made To Stick, Marty Neumeir’s Zag, Tom Peter’s Re-imagine… it’s endless!
The incredibly thoughtful and cheerily thought-provoking Tom Asacker is at it again. And by “at it” I mean beckoning us to journey with him deep into those psychological, philosophical and neurological truths that underpin belief itself. Belief! As in that condition that must precede all leadership, all sales, all marketing. An important work that will no doubt influence how you go about your work, your life and how you go about the business of influencing others. Yes, there are many books on your list. Read this one first!
Legendary adman Lois recounts the breakthrough advertising campaigns that put his clients on the map. Makes me nostalgic for a time I never really knew: when real partnerships and deep relationships were formed by ops-centric Captains of Industry and their brothers in idea-centric Creative Communications. As a brand strategist, creative director and freelance copywriter, the book continues to serve as conceptual inspiration and an ongoing reminder that we seek not to create products – ads, web sites and brochures, but to deliver a business building service.
Hundreds of great business books out there, but this one proved seminal in the development of my own thinking. And despite the fact this book is over a decade old, most companies still haven’t made the connection between brand-as-marketing-tool and brand as organizational road map. Calling all organizational development experts: why aren’t we talking?
The thoughtful, witty and irreverent Tom Asacker delivers a full-on call to brand action. If you’re looking to energize and illuminate the troops, book Tom for your next meeting. Though there are lots of speakers on the circuit, Tom’s more like a comedian and a philosopher than an ordinary speaker. Prepare your audience to get their circuits blown.
Reared on Reader’s Digest headlines, Antin provides copywriters with a back-to-basics approach, gleaned from his years’ writing sharp, benefit-driven copy. Insightful and still wholly relevant, especially with the advent of the web and the need for traffic-driving banners.
Liz helps you laugh through your marketing mistakes, as well as her own. An informative, thoroughly entertaining read.
An inside peek at campaign development from the irrepressible, delightfully opinionated copywriting impresario. As one of the most award-winning creative copywriters out there, his insights are razor-sharp, and he continues to be a force with which to be reckoned. I especially enjoyed his caveat regarding ending copy with cutesy end-lines. (Cutesy end-line omitted. Thanks, Luke!)
If you would like to suggest other books on branding, books on copywriting, books on marketing or books on business for this page, by all means do! Please feel free to shoot me an email with “Books on branding” in the subject line: scott (at) articulatedbrands (dot) com.
Trouble is, I’m already sitting on three dozen of my favorite books which need little snippet reviews. So, if you’d like to lend a hand…that’d be sweller than swell! Of course, I don’t mean to imply that you DO have the time, but, well, you are drilled pretty far down on my recommended reading page, so, uh, maybe there’s a fit!