The brand strategy imperative
How are we going to make sure our platform is the one that will garner us greater target understanding, enthusiasm and engagement? How are we going to differentiate? As a brand strategist, my mission is to place your company at the optimal intersection between who you are and the target & marketplace opportunities.
If they don’t get the message, you don’t get the sale.
I believe in position & message. I believe they’re how you engineer commercially-viable brand strategies. But these don’t necessarily need to be your beliefs…. today. I just need you to know that everything I do to grow your brand is deeply rooted in this conviction that position and message are accelerants and the ultimate determinants of success.
Branding means business.
By taking a message-centric branding approach to your brand strategy, you’ll be equipped with the very precise definitions you need to execute on-brand. For more immediate & demonstrable ROI. For even more standout design. And for brand development work that adheres to a higher strategic standard.
To chat about your business and my uniquely pragmatic approach to brand strategy applies, just gimme a shout: 310.826.8518.
(Should you wish to ground your brand strategy in extensive market research and testing, you could visit www.greenbook.org. To learn more about branding & marketing strategy: see this issue of Harvard Business Week. Another great brand strategy resource is, of course, the American Marketing Association: www.ama.org .)