TAKE ME TO THE BRAND DEVELOPMENT PAGE, PLEASE!
Your brand strategy sits at the crux of your business. How are we going to make sure our platform is the one that will garner us greater target understanding, enthusiasm and engagement? How are we going to differentiate? As a brand strategist, my business, marketing and messaging diagnostics work to further my goal: to place your company at the optimal intersection between who you are and where the target & marketplace opportunities may be.
I believe in position & message. I believe they’re how you engineer commercially-viable brand strategies. But my belief that positioning and messaging are the ultimate drivers and determinants of business success doesn’t need to be your belief. I just need you to know that everything I do to grow your brand and your business is deeply rooted in this conviction.
By taking a message-centric branding approach to your brand strategy, you’ll be equipped with the very precise definitions you need to execute on-brand. For more immediate & demonstrable ROI. For even more standout design. And for brand development work that adheres to a higher strategic standard.
To chat about my uniquely pragmatic and business-minded approach to brand strategy, just gimme a shout: 310.826.8518.
(Should you wish to ground your brand strategy in extensive market research and testing, you could visit www.greenbook.org. To learn more about branding & marketing strategy: see this issue of Harvard Business Week. Another great brand strategy resource is, of course, the American Marketing Association: www.ama.org .)