TAKE ME TO THE BRAND DEVELOPMENT PAGE, PLEASE!
An Articulated Brands® brand assessment lets you know. When companies call upon me for a brand assessment they typically want to know how to better resonate with their targets and whether they’re working towards the most powerful, defendable, differentiated position. Some of the questions I help you both ask and answer: does the current incarnation of your brand have the legs to give rise to a complete three-dimensional personality? Does it equip your creatives or brand development agency with the pinpoint instructions they need to carve out a one-of-a-kind presence? Are you erring too far on the side of the future while neglecting today’s bottom-line?
Your brand assessment spells it all out for you – the good, the bad and, yes, the ugly. So you can ensure your marketing is actually communicating in alignment with your vision, your values and the current marketplace opportunities. Should a new brand strategy be warranted, you can hold that strategy accountable to the findings in the assessment. For many marketing directors & CEO’s, it is the fresh, objective, experienced perspective shared in the Brand Assessment and the Brand Discovery work groups that precipitates organizational buy-in for new branding endeavors and improvements to the brand strategy. What’s working. What isn’t. What’s next.
Let’s assess your brand today to ensure a stronger brand tomorrow. Let’s chat: 310.826.8518.