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I help companies breathe new life into their brands. Go-to creative copywriter since 1994. Brand strategist, small business marketing consultant and brand naming consultant since 2007. All-around jokester… pretty much since birth. Today, my time is spent either doing deep-dive brand strategy & brand marketing consulting or creating concepts and writing the copy for all digital and traditional media. Additionally, I am currently in the planning stages for a book designed to let the small business owner profit from big business brand marketing techniques.
•2016 Brand positioning consulting, company naming & tagline development, website copywriting & creative direction and web video for technology company led to dramatic increase in demonstrations scheduled and a partnership agreement with a major publisher-distributor
•2016 Best in Category, Website, Los Angeles Marketing Professionals Society
•2015 Start-up brand strategy, positioning and marketing collateral copywriting for a business & manufacturing automation consultant led to lead generation success and 600k+ in booked business
•2014 Novel outdoor campaign for popular radio station featured clever social tie-in
•2014 Brand strategy consulting and brand development work for a start-up consumer food & beverage company supported a 0 to 20k per month growth acceleration in its first quarter of operation
•2013 On-going brand strategy and brand development work for a technology/manufacturing firm helped support a two-year doubling of sales; digital campaign (banners, info-graphics and new website) increased inquiries by 400%
•2013 Winner, American Marketing Association Los Angeles Logo Design Competition
•2012 A strategic brand positioning consult for TPC, the national network of golf courses featured on the PGA Tour, resulted in a print ad that delivered a response almost five times greater than the benchmark (488%) Follow-up print campaign continues to run, new tagline captured the essence of the organization: “It’s a good day for golf.”
•2009 Best In Show, Brochure, Los Angeles Marketing Professionals Society
•2008 Best In Category, Employer Marketing Awards
•1999 The “Free is Good” campaign for AT&T’s UniversalCard achieved a record-breaking 38% sales increase YoY
•1999 I am also an alumni of Warner Bros.’ prestigious Comedy Writers’ Workshop. (My first comedy screenplay was a Fade In: Magazine Quarter-finalist. My second comedic feature was in development… until it wasn’t.)
•1995-1998 More creative recognition from Gannett Outdoor, Detroit Creative Director’s Council, and mentions in David Carter’s tome, Big Book of Layouts
•1994 Got my start as a copywriter at Bruce & Chato Advertising, Detroit’s premier creative boutique, where I learned the importance of breakthrough messaging in driving retail sales from two of the industry’s masters
•1992 Bachelor of Arts in English with Creative Writing Designation, University of Wisconsin at Madison
You can see my naming, branding & copywriting experience. Or, to learn more about my experience as a freelance brand strategist, business names consultant & Los Angeles freelance copywriter, you can visit my professional LinkedIn profile: www.linkedin.com/in/scottbradleysilverman.
Of course, I also warmly invite you to give me a ring right now: 310.826.8518