TAKE ME TO THE BRAND DEVELOPMENT PAGE, PLEASE!
As a company naming consultant, I’m here to tell you: you can’t put a “Notice Me” sign on everything. Not enough tape. That’s why you’ve gotta give your company and your products standout brand names instead. From our very first phone call, you’ll see achieving success in this high-bar niche requires even more than abundant creativity and branding experience. It takes someone who can balance the infinite world of possibilities with the finite world of strategic business objectives, time and budget. It’s coming through for people, time after time, that sets my work as a branding and naming consultant apart.
Everybody’s going to have a few hits in their portfolio. But puns and innuendo only? Please! Greek and Latin derivatives only? C’mon, people! Even those “million monkeys typing Shakespeare” naming websites are bound to get lucky every once in a while. But that’s just the law of large numbers at work.
COMPANY NAME EXAMPLES
If Then Wow™
The Pawed Piper™
PRODUCT NAME EXAMPLES
“Scott’s strategic approach to branding goes beyond finding a great name and tagline. He’s amazingly creative and highly intuitive about customer wants and needs.” -Ralph Risch, CMO, EdCaliber
“Scott outperformed on every possible metric when we asked him to help us with the naming and branding for our product launch. I’ve worked with agencies that charge 10 times as much for inferior creativity. Hire Scott and his team and don’t look back. You won’t regret it.” -Tim Fillmore, Partner, Parfecta
“Scott has a great personality and is a pleasure to work with. I strongly recommend you use his services from the get-go because the development and introduction of a brand to market is a true challenge.” -Shlomi Cohen, Managing Partner, Shine Candles
>Consistently demonstrate higher standards of positioning, business development & branding savvy
>Capture the genuine essence of the brand while making an indelible impression
>Pique curiosity and boldly differentiate your company
>Can include brand naming architecture, product and service naming conventions and other key components of your verbal brand identity, such as company taglines, theme lines and product positioning lines
•Tons of stuff for you on my blog about naming and the process
•I’m quoted here in an article in Investment News: http://www.investmentnews.com/article/20131218/FREE/131219894/what-s-in-a-firm-name-or-rename
•Even the government advises small businesses, albeit briefly, on the importance of company names & business names: https://www.sba.gov/content/how-name-business.
•You should always check with your attorney regarding the availability and trademark clearance of a given company name, product name or service name. If you want to check on the availability of your company name ideas and product name ideas, the United States Patent & Trademark Office does provide a free name search tool.
•An interesting naming or re-naming wrinkle occurs when you are upgrading, relaunching or re-branding an existing product. For more on next generation product names, you may wish to click on the link to the 2011 Harvard Business Review article on 2.0 product naming.
•For in-depth custom branding research, brand naming research and market research, Greenbook.com provides a compendium of quantitative and qualitative research service providers.
•Entrepreneur.com had some interesting things to say, via Mike Trigg, on how to name or rename your business: http://www.entrepreneur.com/article/236203.