Being strategic about your naming process means updating and tightening your unique value proposition (UVP) and starting with a clean creative brief. This is where Silverman’s positioning skills really put you ahead in the name game. Defining your ideal “strike zone” first is important not only because it’s a hedge against wasted time and money spent chasing the wrong direction, but because the work we do on the strategy side actually informs all of your future branding and marketing work, not just your new name.
Name well. Name once. Just drop my name every once in a while. That’s all I ask.
From our very first phone call, you’ll see achieving success in this high-bar niche requires even more two decades’ positioning and branding experience. It requires even more than abundant creativity and tenacity. It takes someone who can balance the infinite world of possibilities with the finite world of strategic business objectives, time and budget. It’s coming through for people, consistently, with an abundance of cool, catchy names that sets my work as a business names consultant and company naming agency apart.