Company naming agency and naming consultant services

Company naming agency and business name consultant services at Articulated Brands® are rooted in strategy. It’s only after a whip-smart strategy has been articulated that we can feel good about unleashing the creative can of whoop-ass. As a company naming consultant, I’m here to tell you:  you can’t put a “Notice Me” sign on everything. Not enough tape. That’s why you’ve gotta give your company and your products cool and catchy names instead.

The key to knockout names, monetizing monikers and appetizing appellations


Being strategic about your naming process means updating and tightening your unique value proposition (UVP) and starting with a clean creative brief. This is where Silverman’s positioning skills really put you ahead in the name game. Defining your ideal “strike zone” first is important not only because it’s a hedge against wasted time and money spent chasing the wrong direction, but because the work we do on the strategy side actually informs all of your future branding and marketing work, not just your new name.

Name well. Name once. Just drop my name every once in a while. That’s all I ask.

From our very first phone call, you’ll see achieving success in this high-bar niche requires even more two decades’ positioning and branding experience. It requires even more than abundant creativity and tenacity. It takes someone who can balance the infinite world of possibilities with the finite world of strategic business objectives, time and budget. It’s coming through for people, consistently, with an abundance of cool, catchy names that sets my work as a business names consultant and company naming agency apart. 

Scott outperformed on every possible metric when we asked him to help us with the naming and branding for our product launch. I’ve worked with agencies that charge 10 times as much for inferior creativity. Hire Scott and his team and don’t look back. You won’t regret it.

-Tim Fillmore, Partner, Parfecta

“Name dropping is tacky,”
I whispered to moses.








Looking for a good reason not to hire a million-dollar company naming agency? Here’s 22:

Conception Nurseries
Harvest Waste
If Then Wow
Libretto Espresso
Manifest Equity

PassPort Series
The Pawed Piper
Perceptics Health
Sequent Systems
Smoky Joe
Wildfire Networking                                          




Company taglines punctuate your promise.

Company taglines, also called positioning lines, theme lines and slogans, have been a passion of mine ever since I started in advertising over two decades ago. That’s because it’s your company tagline that rounds out your introduction. Your name and logo say hello; your tagline punctuates your promise. While clever word play serves as a wonderful memory aid, my real objective these days is a bit more nuanced. I seek to create a company tagline (or campaign theme line) for you that perfectly captures your distinct personality, your point of view and the uniqueness of your offerings. I want to help you elevate the entire company with a brand spanking new company tagline.



For me, a professionally conceived and vetted tagline does something even more important than make a powerful statement. A solid tagline helps to center all of your creative work and can even provide direction to your business as a whole. What do we believe in around here? See the tagline! What’s our unique point of view? See the tagline! How are we different? See the tagline! Give your communications a sounder strategic footing… with a tagline that sounds like music to their ears.

• AT&T – Free is good!
• Advantage Integrated Solutions – All hail the lean enterprise!
• Completion Contractors – Construction: meet certainty.
• DTS – Serious about sound.
• Escrow Processing – The most valuable employee you’ll never pay.
• Harrington Design Company – Design can.
• Harvest Waste – Let’s make something of it!
• IfThenWow – Get with the programming.
• Juicify Me – Fresh-squeezed skincare.
• Lessoneer – Prepare to inspire.
• Libretto Espresso – Now, let us lift our cups…
• LMO America – Your best defense against life’s unexpecteds.
• Mayfield Claims – Adjusting expectations… up!
• The Pawed Piper — Canine capers. Feline frolics.
• Perceptics Health – Inspect. Detect. Protect.
• Ritz Chamber Orchestra – Classical music. All stirred up.
• Sequent Systems – Sooner is always better.
• Shine Candles – Live your fire.
• Sympo – Click, click, hooray!
• PCofMind – The I.T. Company that asks for a cubby.
• Solvis – Make it so.
• Thorn Apple Valley – Better taste. Better sales. Better get some.
• TPC/PGA – It’s a good day for golf.


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I’m easy to reach and easy to talk to. Just hit me up. Tell me how I can be an asset to you.

Defining. Leadership. Voice.

©2023 Articulated Brands®