BRAND WEBSITES: NET GAINS.

Purpose, positioning, personality… oh, my! Collaborating with marketing directors, CEOs and entrepreneurs, I match your vision to its pitch-perfect leadership voice. Holy hook-ups, Batman. It’s style and substance, together again. 

BRAND NAMING: DEFT DUBBING.

What’s my secret to consistently cool company names? There is no secret. Just a tighter strategic briefing process. And more experienced, more disciplined and higher-octane (more caffeinated?) naming sprints. But my clients go ga-ga over their results, so I don’t think I’ll be changing my not-so-secret recipe anytime soon.

PRINT MARKETING: INK BIG.

Getting copy onto the page is easy. The real trick is getting it to jump off. No worries. Just gotta remember that marketing that whispers is a waste. When you want to translate dry briefs into dynamic brand roars, call me. I’ve included these print samples (and an outdoor board or two) because even digital-first marketers want to hire a copywriter or copywriting agency with full-gamut chops.

NON-PROFIT BRANDING: DOING GOOD, FEELING GREAT.

When you’re all about making the world a better place, I’m all about helping you capture heart and headspace. Giving nonprofits a leg-up on their brand work fills me up, Buttercup. While the challenges can be complex, the work rewards like no other. Of course, I can’t do nonprofit work on a not-for-profit basis, but I try to show extra love to charities by heaping on the added value. It’s greater impact… for the greater good. And together, we do good… only better!

TV & VIDEO: SPOT-ON CREATIVE.

Need a fresh take?  People call on me to deliver the TV concepts and video scripts that frame their brand and retail promos in fresh ways. For TV copywriting, I relish the use of humor. For video copywriting, I’m prone to dramatic takes that simplify the offering. On both sides, I love creating target love not only with what we’re saying, but with how interestingly we choose to say it.

Clarify.

Simplify.

Electrify.

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Defining. Leadership. Voice.

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