Welcome to Scott’s (Articulated Brands’) brand strategist & freelance copywriter portfolio!

Thanks so much for popping in like this. Here, let me take your coat. Oh, sorry. That certainly looked like a coat. Who’s a good boy, Fluffy?

Brand strategist. Freelance copywriter. Company naming consultant. Boom.

While I serve under a bunch of different titles, what we call the work we do together isn’t as important as whether you’re connecting better with the people who matter most to your success. So, sit back. Relax. I’m gonna go grab us some giant turkey legs and mead. Perhaps you could use your time now to peruse these samples from my freelance brand strategist and copywriter portfolio.

BRAND WEBSITES: NET GAINS.

Purpose, positioning, personality… oh, my! Collaborating with marketing directors, CEOs and entrepreneurs, I match your vision to its pitch-perfect leadership voice. Holy hook-ups, Batman. It’s style and substance, together again. 

BRAND NAMING: DEFT DUBBING.

What’s my secret to consistently cool company names? There is no secret. Just a tighter strategic briefing process. And more experienced, more disciplined and higher-octane (more caffeinated?) naming sprints. But my clients go ga-ga over their results, so I don’t think I’ll be changing my not-so-secret recipe anytime soon.

PRINT MARKETING: INK BIG.

Getting copy onto the page is easy. The real trick is getting it to jump off. No worries. Just gotta remember that marketing that whispers is a waste. When you want to translate dry briefs into dynamic brand roars, call me. I’ve included these print samples (and an outdoor board or two) because even digital-first marketers want to hire a copywriter or copywriting agency with full-gamut chops.

Photosynthesis print ad, a B2B marketing sample by Scott Silverman, Los Angeles copywriter and brand consultant.

NON-PROFIT BRANDING: DOING GOOD, FEELING GREAT.

When you’re all about making the world a better place, I’m all about helping you capture heart and headspace. Giving nonprofits a leg-up on their brand work fills me up, Buttercup. While the challenges can be complex, the work rewards like no other. Of course, I can’t do nonprofit work on a not-for-profit basis, but I try to show extra love to charities by heaping on the added value. It’s greater impact… for the greater good. And together, we do good… only better!

TV & VIDEO: SPOT-ON CREATIVE.

Need a fresh take?  People call on me to deliver the TV concepts and video scripts that frame their brand and retail promos in fresh ways. For TV copywriting, I relish the use of humor. For video copywriting, I’m prone to dramatic takes that simplify the offering. On both sides, I love creating target love not only with what we’re saying, but with how interestingly we choose to say it.

Whew! That’s a lot of samples. No wonder I’m losing my hair.

Thanks for taking the time to check out these brand strategist and freelance copywriter samples. From brand strategy and marketing consulting to website copywriting and company naming, and from print advertising copy to other marketing copywriting, I want to help give clarity to your brand and voice to your vision. I’m all about spurring others on to greatness, and I’m always willing to lend a hand. Of course, nothing is better at determining the fit than a get-to-know-ya chat. Please take that first step and call me or shoot me an email. It won’t take long for you to see you didn’t stumble across just any brand strategist, company namer, and freelance copywriter.

Clarify.

Simplify.

Electrify.

LET’S DO THIS!

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    Defining. Leadership. Voice.™

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