
BRAND NAMING: DEFT DUBBING.
What’s my secret to consistently cool company names? There is no secret. Just a tighter strategic briefing process. And more experienced, more disciplined and higher-octane (more caffeinated?) naming sprints. But my clients go ga-ga over their results, so I don’t think I’ll be changing my not-so-secret recipe anytime soon.
PRINT MARKETING: INK BIG.
Getting copy onto the page is easy. The real trick is getting it to jump off. No worries. Just gotta remember that marketing that whispers is a waste. When you want to translate dry briefs into dynamic brand roars, call me. I’ve included these print samples (and an outdoor board or two) because even digital-first marketers want to hire a copywriter or copywriting agency with full-gamut chops.
NON-PROFIT BRANDING: DOING GOOD, FEELING GREAT.
When you’re all about making the world a better place, I’m all about helping you capture heart and headspace. Giving nonprofits a leg-up on their brand work fills me up, Buttercup. While the challenges can be complex, the work rewards like no other. Of course, I can’t do nonprofit work on a not-for-profit basis, but I try to show extra love to charities by heaping on the added value. It’s greater impact… for the greater good. And together, we do good… only better!
TV & VIDEO: SPOT-ON CREATIVE.
Need a fresh take? People call on me to deliver the TV concepts and video scripts that frame their brand and retail promos in fresh ways. For TV copywriting, I relish the use of humor. For video copywriting, I’m prone to dramatic takes that simplify the offering. On both sides, I love creating target love not only with what we’re saying, but with how interestingly we choose to say it.
STAY IN TOUCH
Like the idea of getting tips, tricks & tidbits every once in a while? I won’t share your info, and I promise not to flood your inbox.
GET IN TOUCH
I’m easy to reach and easy to talk to. Just hit me up. Tell me how I can be an asset to you.