Business-to-Business Brand Consultant & Copywriter Samples
If your B2B copywriter or B2B brand consultant doesn’t get that business-to-business communications are really business-to-person communications, you’ve got a problem. You’re simply not resonating as well as you could be. What 98% of businesses need is a marketing partner on the creative side. In an ideal world (hint, hint), you’d hire a B2B copywriter & small business brand consultant who can keep up with the founder/owner, the marketing director or CEO when it comes to looking at the entirety of the business. For more on my unique brand-building approach: message-centric branding consultant.
Lifeless & dry: meet pop & sizzle.
The real challenge is often in translating the owner’s vision and the CMO’s company values into flavorful communications that begin to tap into the company’s emotional and experiential benefits. Turns out, taking a few pages from consumer brand marketing does the world of business-to-business communications a world of good! It’s time to widen the competitive moat. It’s time to say it like you mean business.
Scott headline put here
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