CPG & Consumer Brand Consultant & Copywriter Samples

World Golf print ad, a B2C marketing sample by Scott Silverman, Los Angeles copywriter and brand consultant.
The Beat billboard, a B2C marketing sample by Scott Silverman, Los Angeles copywriter and brand consultant.

When working as a CPG copywriter or consumer brand consultant, the process typically involves firming up the position (emotional promise) and then, through creative exploration, translating your Unique Selling Proposition into interesting and unexpected communications that brim with personality. This added punch — whether through originality, topicality, “snarkiosity” or universal human emotion — must serve not only to garner attention but to positively predispose targets to the brand. For more on my unique brand-building approach: message-centric branding consultant.

Messaging they can’t help falling in love with!*

Whether you’re launching a start-up and want to solve your brand messaging challenges from the get-go or you’re an established brand or business in search of a fresh perspective, we should talk. Together, we can bring more focus and clarity to your brand which leads to creative executions that ignite sales and increase affection. That’s exactly what you should expect from your CPG copywriter and consumer brand consultant. between you and this creative brand copywriter?

*Yeah, I know. Ending sentences with prepositions is a crime. But the “with which” construction is just too clunky for my taste. Poetic license on file with the appropriate regulatory agencies.

TPC/PGA Golf print ad, a B2C marketing sample by Scott Silverman, Los Angeles copywriter and brand consultant.
Libretto Espresso website, a B2C marketing sample by Scott Silverman, Los Angeles copywriter and brand consultant.
At&T / St. John & Partners marketing collateral, a B2C marketing sample by Scott Silverman, Los Angeles copywriter and brand consultant.
Ritz Chamber Players print ad, a B2C marketing sample by Scott Silverman, Los Angeles copywriter and brand consultant.

Scott headline put here

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