The Catch-22 of Financing Brand Strategy Initiatives
For innovative, progressive companies, it’s a relative no-brainer. The competitive need for curiosity, discovery and the path of exploration (R&D) are already in the bloodstream.
What’s a copywriter, branding consultant and company naming guy doing consulting on business development for over 20 years?
Not every copywriter, branding consultant or company naming agency will focus this intensely on your business development fundamentals.
And that’s my point, exactly.
B2B branding is quite a bit more challenging than B2C… maybe that’s why I love it so much!
As a Los Angeles branding consultant and the owner of a branding agency, I may not be able to simplify branding into a DIY project, but I can certainly share with you some of the fundamentals.
What are the objectives of brand discovery?
While brand discovery can range from superficial and cosmetic to deep and probing, a typical goal is to provide a starting point for a comprehensive brand assessment.
What is brand discovery?
Brand discovery is the process companies undertake to better understand how their unique value exists in relation to target needs and wants, their competitors, marketplace changes and perceived opportunities.
Why is personality so important to website copywriting?
Personality matters in website copywriting for the same reasons personality matters in sales… and pretty much everything else! Aside from boring your visitors to death, web copywriting that doesn’t connect you to your visitors isn’t worth much, is it?
8 Branding Tips to Accelerate Small Business Performance
Branding tips so you, too, can increase customer/client interest and enthusiasm
You’ve heard (read) me saying it before, but it bears repeating. Branding isn’t what most people think it is. Sure, it includes fancy names, logos and websites, but beneath all of that, there’s something even bigger and more powerful.
As a company naming agency, picking favorites would be like choosing which of your kids you like best. (Sorry, Timmy.)
So, I’m not gonna pick a favorite company name. Not gonna do it. Wouldn’t be prudent. (Man, haven’t made that Bush-Carvey reference in ages!) Nope! Not gonna pick a favorite product name, either.
Genuine brand marketing consulting isn’t about tools of reach. It’s about unleashing your power to reach.
When you’re a little pig who is hungry (hunger, humility & people smarts – see Lencioni’s The Ideal Team Player) for increased leads, revenue and market share, it doesn’t take long to recognize that you’re first going to have increase interest, understanding and enthusiasm.
Straw, sticks or brick: which little pig had the better marketing and business development plan?
The straw business thinks in the immediate, and only in terms of the transactional and incremental. He/she most commonly asks, “Which marketing, sales and business development tactic should we be employing right this minute?” Chances of ever owning any meaningful marketplace position or identity are blowin’ in the wind.