Construction & Real Estate Brand Consultant & Copywriter Samples

As a real estate & construction brand consultant and copywriter, I try to remind my clients about just how much parity can exist in these competitive fields. It’s critical to establish credibility and carve out perceptions of differentiated value. Done well, your branding and copywriting make your marketing communications rise above the noise. By making your unique value and your credibility glaringly obvious, they render you a better choice in the hearts and minds of your prospects. I often serve as an extension of my clients’ in-house teams, working as their freelance real estate copywriter & construction brand consultant.

Building in brick

Whether you are a marketing director for a real estate brokerage, a real estate agent, the owner of a construction company, or a service provider to these industries, you need to build your “marketing house” on a solid foundation. Around here, I’m fond of saying, “We blueprint before we build.” In marketing, this means starting with a clear, strategic, and insightful Unique Value Proposition. With a strong position identified, we can then begin to define the brand personality. My Message-centric Branding® approach means we identify and articulate your points of customer/client overlap. The result of all of this: a clean brief that serves to guide all future brand & business development initiatives. Because when the foundation is solid, real estate brands and construction brands rise. For more on my unique brand-building approach: message-centric branding consultant.