Insurance and Financial Services Brand Consultant & Copywriter Samples

As an insurance and financial services brand copywriter, and, often, a brand consultant for other consultants, I help people sharpen their marketing efforts. Thanks to experience, reputation and a “leave it all out on the playing field” brand-building spirit, together, we chart more victories. Whether it’s deepening our understanding of our fundamental target connections, finding new ways to tell our value story or cutting through the noise with marketing materials that aren’t afraid to stand up and be noticed, we break through. But the celebration isn’t just about the eye-opening brand discovery, the snazzy new website or the fly-off-the-page marketing collateral copy. The celebration is really that you finally found somebody who genuinely cares about the business, almost as much as you do. You found it in this brand consultant and copywriter.

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Sometimes financial services communications and insurance industry marketing collateral can be a bit stale, uninspired and uninspiring. Sometimes they’re abstract and vague. Sometimes they’re too tech-y. Other times, these companies exist in categories rife with parity, and getting to a point of relevant differentiation has fallen down on the to-do list. Around here, that just won’t cut it. Sure, there are times when we need to be a bit more didactic (like this portfolio page, for example) – our targets are, after all, hiring us for our knowledge and expertise. But by helping companies better understand “brand-think,” I help take their communications to a whole nudda level. Which means you can take your marketing performance to a whole new level, too. You can, when standing by your side is just the right insurance and financial services brand consultant and copywriter. For more on my unique brand-building approach: message-centric branding consultant.