EMPLOYEE COMMUNICATIONS COPYWRITER & EMPLOYER BRANDING CONSULTANT

When it comes to employer branding, employee recruitment and employee communications, my talent is for brand-cracking — putting a finer point on a culture’s differences. These are the pillars that attract right-fit candidates, establish the culture code from the get-go and elicit more pride and engagement on the part of the employees. It’s sort of like brand-building from the inside out. When you believe, as I do, that how a company peoples itself determines its fate and growth rate, it’s both a thrill and a privilege to step in as your branding consultant and employee communications copywriter.

MY LABOR OF LOVE.

More engaging employer branding supports a more engaged workforce. My preference is for bold communications that speak openly and confidently about who we are, as a company, and where we are going. It can’t sound too much like lip service or traditional marketing. The need for accessibility is paramount; you don’t want to sound too preachy. You’ve got to keep things simple, and even when you’re communicating important matters, you still need a lighter, wholly human touch. Still, you need to attack these projects with the same creative vigor as if they were SuperB*wl spots. And that’s why I serve as the HR & employee communications branding and copywriting consultant who just won’t quit. For more on my unique brand-building approach: message-centric branding consultant.