fast food company, Names and Naming blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

As a company naming agency, picking favorites would be like choosing which of your kids you like best. (Sorry, Timmy.)

So, I’m not gonna pick a favorite company name. Not gonna do it. Wouldn’t be prudent. (Man, haven’t made that Bush-Carvey reference in ages!) Nope! Not gonna pick a favorite product name, either.