Posts

art piece brand consulting blog, by Scott Silverman, Los Angeles copywriter and brand discovery.

What Does a Brand Consultant Do?

Too many folks are out there calling themselves brand consultants. In reality, what they provide is image consulting. Drives me nuts. People are investing serious dough into their businesses.
animated man icon brand strategy business blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

The Catch-22 of Financing Brand Strategy Initiatives

For innovative, progressive companies, it’s a relative no-brainer. The competitive need for curiosity, discovery and the path of exploration (R&D) are already in the bloodstream.
blue peacock amongst all white ones brand discovery blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

What are the objectives of brand discovery?

While brand discovery can range from superficial and cosmetic to deep and probing, a typical goal is to provide a starting point for a comprehensive brand assessment.
man with flashlight at night sky brand discovery copywriting blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

What is brand discovery?

Brand discovery is the process companies undertake to better understand how their unique value exists in relation to target needs and wants, their competitors, marketplace changes and perceived opportunities.