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![fast food company, Names and Naming blog, by Scott Silverman, Los Angeles copywriter and brand consultant.](https://articulatedbrands.com/wp-content/uploads/2022/12/articulated-brands-blog-branding-choosing-your-name-495x400.jpeg)
As a company naming agency, picking favorites would be like choosing which of your kids you like best. (Sorry, Timmy.)
So, I’m not gonna pick a favorite company name. Not gonna do it. Wouldn’t be prudent. (Man, haven’t made that Bush-Carvey reference in ages!) Nope! Not gonna pick a favorite product name, either.