https://articulatedbrands.com/wp-content/uploads/2022/12/articulated-brands-blog-branding-business-development-part-two-scaled.jpg 1232 2560 scottportfolio http://newarticulated.wpengine.com/wp-content/uploads/2020/02/AB-Final-Logo-new2-01.svg scottportfolio2023-05-29 12:01:092023-05-26 21:41:12Genuine brand marketing consulting isn’t about tools of reach. It’s about unleashing your power to reach.
When you’re a little pig who is hungry (hunger, humility & people smarts – see Lencioni’s The Ideal Team Player) for increased leads, revenue and market share, it doesn’t take long to recognize that you’re first going to have increase interest, understanding and enthusiasm.
https://articulatedbrands.com/wp-content/uploads/2022/12/articulated-brands-blog-branding-business-development.png 1314 2730 scottportfolio http://newarticulated.wpengine.com/wp-content/uploads/2020/02/AB-Final-Logo-new2-01.svg scottportfolio2023-05-27 00:00:352023-05-26 21:40:58Straw, sticks or brick: which little pig had the better marketing and business development plan?
The straw business thinks in the immediate, and only in terms of the transactional and incremental. He/she most commonly asks, “Which marketing, sales and business development tactic should we be employing right this minute?” Chances of ever owning any meaningful marketplace position or identity are blowin’ in the wind.