Lifestyle Brand Consultant & Copywriter Samples

Calling myself a lifestyle brand consultant copywriter, it’s incumbent on me to point out: I include travel, entertainment, recreation & leisure in that category. When you need more do-ers, you’ve gotta dig deeper into target psychology and their motivating factors. Because, at the end of the day, brilliant brand strategy and outstanding brand activation are really all about mastering the art of…

Get up and go

Branding for entertainment companies, sports, lifestyle and even for destinations, we both know: it’s rarely about physical place. The real brand battle is always for heart and mind space. For people who want to increase buzz, bookings, attendance and revenues, I help you better differentiate your offerings and forge deeper target connections. Sure, when I’m engaged as a lifestyle branding consultant and copywriter, I get to tread a bit into more of the purple prose I usually avoid. Yes, writing for travel destinations provides me the opportunity to wax poetic about your site’s amenities and hallmarks. But to escape the sea of sameness (look-alike, sound-alike marketing), you need high-energy, emotional concepts and action-oriented copy. Same goes for entertainment properties and other recreational or life-enhancing pursuits. High-octane branding and copywriting gets them to move, and that gets you ahead further, faster. For more on my unique brand-building approach: message-centric branding consultant.