One branding consultant encourages you to think position & message first.
Branding consultants need to do far more than improve your brand image. Companies spend thousands of dollars, wasting months, years and decades, chasing marketing tactics and incremental performance. What they need to be doing is seizing their opportunities at their most fundamental levels and in a much more integrated fashion.
Message-centric Branding™: Better by Design.
When you don’t have the multi-million dollar marketing budget of a big brand (or even if you do), today, you’ve got to be wiser about your allocations and your approach. My Message-Centric Branding® approach digs deeper than the cosmetic aspects of brand look and even brand voice. I ground your brand strategy in position & message. Why? Because they’re two of the greatest, most highly leverageable assets any business will ever have, but they are readily misunderstood and massively underutilized.
Grow your brand and your business simultaneously.
To increase marketing impact and effectiveness, and to ensure you experience greater marketing ROI over time, I help you clarify and crystallize your core promises. Together, we spell out a more target-resonant vision for your business, maximizing your budgets and shaving years off your marketplace evolution. Message-centric Branding® accelerates strategic development because it cracks your communications and business development issues at their core.
(Read more about Message-centric branding® in this recent blog post on The Brand Strategy Consulting Difference.)
Brand theory is for academics. Cosmetics are for makeover artists.
But Articulated Brands™ is for smart people who insist on smarter brand, business development and organizational development thinking. And for over 20 years, I’ve helped clients just like you better understand and articulate why their customers (and employees) should care. Because when you properly identify, organize and distill the messages that define, differentiate and connect you, you accelerate growth and profoundly increase efficiency. And when you’re done branding or re-branding, you aren’t just gussied up. You’re engineered to connect.