Posts

women welding roi growth blog, by Scott Silverman, Los Angeles copywriter and brand discovery.

3 Paths You Can Follow To Increase Marketing Impact and Sharpen Your Marketing Strategy

When you are looking to increase the impact and efficiency of your marketing communications, and wish to do so strategically, you have three great options.
spider man reading a book revenue growth blog, by Scott Silverman, Los Angeles copywriter and brand discovery.

The 7 Things Keeping You From Accelerated Sales Revenue Growth, Strategic Marketing Impact and Increased Marketing ROI

If you’ve been feeling anxious or frustrated because you know you’re sitting on untapped business potential, you’re certainly not alone.
dog reading a book creative brief blog, by Scott Silverman, Los Angeles copywriter and brand discovery.

The sharper your creative brief, the more explosive the copy writing, the more ingenious the design

The creative brief is assignment-based. If your brief is accepted by your copywriter, graphic designer or other creative partner or vendor, it means there is general agreement that the creative challenge isolated is the right one, that it has been stated precisely, that it is likely solvable and that you should expect to see a solution or solutions that answer to it.
lit match positioning brief blog, by Scott Silverman, Los Angeles copywriter and brand discovery.

Your positioning brief positions you for maximum leverage, communications clarity and marketing impact.

Your positioning brief or strategy brief is many times more powerful than any of your day-to-day assignment-focused creative briefs.
art piece brand consulting blog, by Scott Silverman, Los Angeles copywriter and brand discovery.

An inside look at Articulated Brands® brand discovery and brand strategy process

The operative phrase I’m going to use when describing a higher standard of brand discovery and brand strategy is simultaneous inquiry.

Los Angeles Brand Positioning Consultant & Copywriter Case Study: TPC®

Los Angeles brand positioning consultant and copywriter Silverman was asked to consult on the creative work coming out of TPC, the nationwide consortium of golf courses associated and by the PGA.