Posts

city at night, branding costs & fees blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

Branding costs & fees depend upon the process selected (creative brief, positioning brief or full brand), timeline and your marketing budget.

As dedicated, passionate brand professionals, we utilize various tools to draw out the company’s essential truths. Which techniques we use and in what quantity is a matter of which initiative we’re working on, and, of course, time and budget.
multicolored rope, branding beliefs and philosophy blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

I believe in some things about branding and business development I simply don’t see practiced anywhere else.

That’s why I founded Articulated Brands® in 2007. I believe that how most have come to define branding (including too many of its practitioners) barely scratches the surface of what it really is, how it should be approached and how much it can do to accelerate your business growth.
leaf growing from ground with hands holding it, branding consulting basics blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

How many branding consultants don’t get that position comes before brand?

Sadly, far too many. When you offer your branding consultant services to the general public, I think it’s important you tell them exactly from where your brand know-how comes.
website copywriting blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

When you need to hire a website copy writer, here are 8 things to keep in mind:

Great web copy needs to expand upon and give fresh meaning to your Unique Value Propositions. If you aren’t beginning with a clean brief and a solid strategic center, work with a web copywriter who has the brand strategy and brand consulting experience to help you sharpen your marketing sword.
art piece brand consulting blog, by Scott Silverman, Los Angeles copywriter and brand discovery.

What Does a Brand Consultant Do?

Too many folks are out there calling themselves brand consultants. In reality, what they provide is image consulting. Drives me nuts. People are investing serious dough into their businesses.
animated man icon brand strategy business blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

The Catch-22 of Financing Brand Strategy Initiatives

For innovative, progressive companies, it’s a relative no-brainer. The competitive need for curiosity, discovery and the path of exploration (R&D) are already in the bloodstream.