Posts

city at night, branding costs & fees blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

Branding costs & fees depend upon the process selected (creative brief, positioning brief or full brand), timeline and your marketing budget.

As dedicated, passionate brand professionals, we utilize various tools to draw out the company’s essential truths. Which techniques we use and in what quantity is a matter of which initiative we’re working on, and, of course, time and budget.
multicolored rope, branding beliefs and philosophy blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

I believe in some things about branding and business development I simply don’t see practiced anywhere else.

That’s why I founded Articulated Brands® in 2007. I believe that how most have come to define branding (including too many of its practitioners) barely scratches the surface of what it really is, how it should be approached and how much it can do to accelerate your business growth.
leaf growing from ground with hands holding it, branding consulting basics blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

How many branding consultants don’t get that position comes before brand?

Sadly, far too many. When you offer your branding consultant services to the general public, I think it’s important you tell them exactly from where your brand know-how comes.
website copywriting blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

When you need to hire a website copy writer, here are 8 things to keep in mind:

Great web copy needs to expand upon and give fresh meaning to your Unique Value Propositions. If you aren’t beginning with a clean brief and a solid strategic center, work with a web copywriter who has the brand strategy and brand consulting experience to help you sharpen your marketing sword.
art piece brand consulting blog, by Scott Silverman, Los Angeles copywriter and brand discovery.

What Does a Brand Consultant Do?

Too many folks are out there calling themselves brand consultants. In reality, what they provide is image consulting. Drives me nuts. People are investing serious dough into their businesses.
birds on a wire business development business blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

What’s a copywriter, branding consultant and company naming guy doing consulting on business development for over 20 years?

Not every copywriter, branding consultant or company naming agency will focus this intensely on your business development fundamentals. And that’s my point, exactly.
ask more questions b2b business blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

B2B branding is quite a bit more challenging than B2C… maybe that’s why I love it so much!

As a Los Angeles branding consultant and the owner of a branding agency, I may not be able to simplify branding into a DIY project, but I can certainly share with you some of the fundamentals.
blue peacock amongst all white ones brand discovery blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

What are the objectives of brand discovery?

While brand discovery can range from superficial and cosmetic to deep and probing, a typical goal is to provide a starting point for a comprehensive brand assessment.
man with flashlight at night sky brand discovery copywriting blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

What is brand discovery?

Brand discovery is the process companies undertake to better understand how their unique value exists in relation to target needs and wants, their competitors, marketplace changes and perceived opportunities.
dog face out car window copywriting blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

Why is personality so important to website copywriting?

Personality matters in website copywriting for the same reasons personality matters in sales… and pretty much everything else! Aside from boring your visitors to death, web copywriting that doesn’t connect you to your visitors isn’t worth much, is it?