https://articulatedbrands.com/wp-content/uploads/2022/12/articulated-brands-blog-copywriting-impact-roi.jpg 873 1127 scottportfolio http://newarticulated.wpengine.com/wp-content/uploads/2020/02/AB-Final-Logo-new2-01.svg scottportfolio2023-03-22 12:01:582023-01-27 03:14:363 Paths You Can Follow To Increase Marketing Impact and Sharpen Your Marketing Strategy
3 Paths You Can Follow To Increase Marketing Impact and Sharpen Your Marketing Strategy
When you are looking to increase the impact and efficiency of your marketing communications, and wish to do so strategically, you have three great options.
https://articulatedbrands.com/wp-content/uploads/2022/12/articulated-brands-blog-copywriting-revenue-growth-scaled.jpg 1707 2560 scottportfolio http://newarticulated.wpengine.com/wp-content/uploads/2020/02/AB-Final-Logo-new2-01.svg scottportfolio2023-03-18 12:01:582023-01-27 03:14:12The 7 Things Keeping You From Accelerated Sales Revenue Growth, Strategic Marketing Impact and Increased Marketing ROI
The 7 Things Keeping You From Accelerated Sales Revenue Growth, Strategic Marketing Impact and Increased Marketing ROI
If you’ve been feeling anxious or frustrated because you know you’re sitting on untapped business potential, you’re certainly not alone.
https://articulatedbrands.com/wp-content/uploads/2022/12/articulated-brands-blog-copywriting-creative-brief-scaled.jpg 2560 1642 scottportfolio http://newarticulated.wpengine.com/wp-content/uploads/2020/02/AB-Final-Logo-new2-01.svg scottportfolio2023-03-15 12:01:032023-01-27 03:13:51The sharper your creative brief, the more explosive the copy writing, the more ingenious the design
The sharper your creative brief, the more explosive the copy writing, the more ingenious the design
The creative brief is assignment-based. If your brief is accepted by your copywriter, graphic designer or other creative partner or vendor, it means there is general agreement that the creative challenge isolated is the right one, that it has been stated precisely, that it is likely solvable and that you should expect to see a solution or solutions that answer to it.
https://articulatedbrands.com/wp-content/uploads/2022/12/articulated-brands-blog-copywriting-positioning-brief.png 510 1226 scottportfolio http://newarticulated.wpengine.com/wp-content/uploads/2020/02/AB-Final-Logo-new2-01.svg scottportfolio2023-03-11 12:01:342023-01-27 03:13:29Your positioning brief positions you for maximum leverage, communications clarity and marketing impact.
Your positioning brief positions you for maximum leverage, communications clarity and marketing impact.
Your positioning brief or strategy brief is many times more powerful than any of your day-to-day assignment-focused creative briefs.
https://articulatedbrands.com/wp-content/uploads/2022/12/articulated-brands-blog-copywriting-discovery-strategy-scaled.jpg 2560 1957 scottportfolio http://newarticulated.wpengine.com/wp-content/uploads/2020/02/AB-Final-Logo-new2-01.svg scottportfolio2023-03-08 12:01:352023-01-27 03:13:07An inside look at Articulated Brands® brand discovery and brand strategy process
An inside look at Articulated Brands® brand discovery and brand strategy process
The operative phrase I’m going to use when describing a higher standard of brand discovery and brand strategy is simultaneous inquiry.
https://articulatedbrands.com/wp-content/uploads/2022/12/articulated-brands-blog-copywriting-branding-costs-scaled.jpg 1709 2560 scottportfolio http://newarticulated.wpengine.com/wp-content/uploads/2020/02/AB-Final-Logo-new2-01.svg scottportfolio2023-03-04 12:01:372023-01-27 03:12:44Branding costs & fees depend upon the process selected (creative brief, positioning brief or full brand), timeline and your marketing budget.
Branding costs & fees depend upon the process selected (creative brief, positioning brief or full brand), timeline and your marketing budget.
As dedicated, passionate brand professionals, we utilize various tools to draw out the company’s essential truths. Which techniques we use and in what quantity is a matter of which initiative we’re working on, and, of course, time and budget.
https://articulatedbrands.com/wp-content/uploads/2022/12/articulated-brands-blog-copywriting-branding-beliefs.jpg 1731 1731 scottportfolio http://newarticulated.wpengine.com/wp-content/uploads/2020/02/AB-Final-Logo-new2-01.svg scottportfolio2023-03-01 12:01:322023-01-27 03:12:12I believe in some things about branding and business development I simply don’t see practiced anywhere else.
I believe in some things about branding and business development I simply don’t see practiced anywhere else.
That’s why I founded Articulated Brands® in 2007. I believe that how most have come to define branding (including too many of its practitioners) barely scratches the surface of what it really is, how it should be approached and how much it can do to accelerate your business growth.
https://articulatedbrands.com/wp-content/uploads/2022/12/articulated-brands-blog-copywriting-brand-basics-scaled.jpg 1947 2560 scottportfolio http://newarticulated.wpengine.com/wp-content/uploads/2020/02/AB-Final-Logo-new2-01.svg scottportfolio2023-02-25 12:01:002023-01-27 03:11:42How many branding consultants don’t get that position comes before brand?
How many branding consultants don’t get that position comes before brand?
Sadly, far too many. When you offer your branding consultant services to the general public, I think it’s important you tell them exactly from where your brand know-how comes.
https://articulatedbrands.com/wp-content/uploads/2022/12/articulated-brands-blog-copywriting-website-8-things.png 714 1072 scottportfolio http://newarticulated.wpengine.com/wp-content/uploads/2020/02/AB-Final-Logo-new2-01.svg scottportfolio2023-02-22 12:01:352023-01-27 03:11:20When you need to hire a website copy writer, here are 8 things to keep in mind:
When you need to hire a website copy writer, here are 8 things to keep in mind:
Great web copy needs to expand upon and give fresh meaning to your Unique Value Propositions. If you aren’t beginning with a clean brief and a solid strategic center, work with a web copywriter who has the brand strategy and brand consulting experience to help you sharpen your marketing sword.
https://articulatedbrands.com/wp-content/uploads/2022/12/articulated-brands-blog-copywriting-brand-strategy.png 588 888 scottportfolio http://newarticulated.wpengine.com/wp-content/uploads/2020/02/AB-Final-Logo-new2-01.svg scottportfolio2023-02-12 12:01:302023-01-27 03:10:03What’s a copywriter, branding consultant and company naming guy doing consulting on business development for over 20 years?
What’s a copywriter, branding consultant and company naming guy doing consulting on business development for over 20 years?
Not every copywriter, branding consultant or company naming agency will focus this intensely on your business development fundamentals. And that’s my point, exactly.