Posts

women welding roi growth blog, by Scott Silverman, Los Angeles copywriter and brand discovery.

3 Paths You Can Follow To Increase Marketing Impact and Sharpen Your Marketing Strategy

When you are looking to increase the impact and efficiency of your marketing communications, and wish to do so strategically, you have three great options.
spider man reading a book revenue growth blog, by Scott Silverman, Los Angeles copywriter and brand discovery.

The 7 Things Keeping You From Accelerated Sales Revenue Growth, Strategic Marketing Impact and Increased Marketing ROI

If you’ve been feeling anxious or frustrated because you know you’re sitting on untapped business potential, you’re certainly not alone.
dog reading a book creative brief blog, by Scott Silverman, Los Angeles copywriter and brand discovery.

The sharper your creative brief, the more explosive the copy writing, the more ingenious the design

The creative brief is assignment-based. If your brief is accepted by your copywriter, graphic designer or other creative partner or vendor, it means there is general agreement that the creative challenge isolated is the right one, that it has been stated precisely, that it is likely solvable and that you should expect to see a solution or solutions that answer to it.
lit match positioning brief blog, by Scott Silverman, Los Angeles copywriter and brand discovery.

Your positioning brief positions you for maximum leverage, communications clarity and marketing impact.

Your positioning brief or strategy brief is many times more powerful than any of your day-to-day assignment-focused creative briefs.
art piece brand consulting blog, by Scott Silverman, Los Angeles copywriter and brand discovery.

An inside look at Articulated Brands® brand discovery and brand strategy process

The operative phrase I’m going to use when describing a higher standard of brand discovery and brand strategy is simultaneous inquiry.
city at night, branding costs & fees blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

Branding costs & fees depend upon the process selected (creative brief, positioning brief or full brand), timeline and your marketing budget.

As dedicated, passionate brand professionals, we utilize various tools to draw out the company’s essential truths. Which techniques we use and in what quantity is a matter of which initiative we’re working on, and, of course, time and budget.
multicolored rope, branding beliefs and philosophy blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

I believe in some things about branding and business development I simply don’t see practiced anywhere else.

That’s why I founded Articulated Brands® in 2007. I believe that how most have come to define branding (including too many of its practitioners) barely scratches the surface of what it really is, how it should be approached and how much it can do to accelerate your business growth.
leaf growing from ground with hands holding it, branding consulting basics blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

How many branding consultants don’t get that position comes before brand?

Sadly, far too many. When you offer your branding consultant services to the general public, I think it’s important you tell them exactly from where your brand know-how comes.
website copywriting blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

When you need to hire a website copy writer, here are 8 things to keep in mind:

Great web copy needs to expand upon and give fresh meaning to your Unique Value Propositions. If you aren’t beginning with a clean brief and a solid strategic center, work with a web copywriter who has the brand strategy and brand consulting experience to help you sharpen your marketing sword.
birds on a wire business development business blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

What’s a copywriter, branding consultant and company naming guy doing consulting on business development for over 20 years?

Not every copywriter, branding consultant or company naming agency will focus this intensely on your business development fundamentals. And that’s my point, exactly.