Los Angeles Copywriter Services

Advertising agency experience helps copywriters grow their creative and conceptual abilities. Small business experience tends to grow a copywriter’s salesmanship and client service skills. Both require natural writing talent, empathy, relentless ideation, and a willingness to incorporate feedback. Dozens of outstanding copywriters work outside traditional marketing and advertising agencies, many of whom went freelance after honing their craft by working on larger accounts in advertising or marketing agency settings. These freelance copywriters often serve in a role akin to scribe or speechwriter, acting as the owner’s or marketing director’s “mouthpiece,” developing their websites, print advertisements, brochures, articles, landing pages, email campaigns, whitepapers, etc.

Articulated Brands® offers small business copywriting agency services to startups and entrepreneurs in Los Angeles and across the U.S. Small businesses are technically defined as those with under $40M in revenue.

When you need to hire a copywriter, please remember: there’s no degree or certificate of competency required for the profession. These days, courtesy of the Internet, anybody who can form a sentence (and many who cannot) are calling themselves copywriters. When hiring a copywriter or copywriting agency, it’s their portfolio of prior work on which you’re banking. Worry less about whether he/she has experience in your business arena (that’s your specialty); decide instead whether the depth and breadth of experience and the styles and voice range demonstrated in the portfolio meet your standards.

Larger companies and agencies hire professional copywriters because their writers not only need to say what needs to be said, they need to say it in just the right way – in the voice of the brands for whom they’re working. For smaller businesses, there’s a difference between writing that college thesis paper of yours and writing your company’s website. Objectivity and creativity constitute two primary benefits to hiring a copywriter. Other benefits include the copywriter’s ability to organize, distill and simplify information, his or her understanding of what works best in each medium, his or her ability to translate dense, technical jargon into clean, persuasive prose, etc.

If you’re limiting your search to bona fide professionals in major markets, expect to pay $75-100 per hour for a freelance copywriter with less than 10 years’ experience, $120-150 per hour for more proven talent. Copywriting agency rates tend to be at the upper end of the freelance rate, due to markup, supervision and, often, additional strategic support of the client.

The widespread use of the industry terms copywriter and copywriting have made them perfectly acceptable. Technically, there’s nothing wrong with the spellings of copy writer and copy writing, but language is constantly evolving. Though some style guides may prefer them, the two-word versions aren’t nearly as popular.