animated man icon brand strategy business blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

The Catch-22 of Financing Brand Strategy Initiatives

For innovative, progressive companies, it’s a relative no-brainer. The competitive need for curiosity, discovery and the path of exploration (R&D) are already in the bloodstream.
birds on a wire business development business blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

What’s a copywriter, branding consultant and company naming guy doing consulting on business development for over 20 years?

Not every copywriter, branding consultant or company naming agency will focus this intensely on your business development fundamentals. And that’s my point, exactly.
ask more questions b2b business blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

B2B branding is quite a bit more challenging than B2C… maybe that’s why I love it so much!

As a Los Angeles branding consultant and the owner of a branding agency, I may not be able to simplify branding into a DIY project, but I can certainly share with you some of the fundamentals.
blue peacock amongst all white ones brand discovery blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

What are the objectives of brand discovery?

While brand discovery can range from superficial and cosmetic to deep and probing, a typical goal is to provide a starting point for a comprehensive brand assessment.
man with flashlight at night sky brand discovery copywriting blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

What is brand discovery?

Brand discovery is the process companies undertake to better understand how their unique value exists in relation to target needs and wants, their competitors, marketplace changes and perceived opportunities.
dog face out car window copywriting blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

Why is personality so important to website copywriting?

Personality matters in website copywriting for the same reasons personality matters in sales… and pretty much everything else! Aside from boring your visitors to death, web copywriting that doesn’t connect you to your visitors isn’t worth much, is it?

Los Angeles Brand Positioning Consultant & Copywriter Case Study: TPC®

Los Angeles brand positioning consultant and copywriter Silverman was asked to consult on the creative work coming out of TPC, the nationwide consortium of golf courses associated and by the PGA.

Los Angeles Branding Consultant & Copywriter Case Study:  Kalish & Sons®

Los Angeles Branding Consultant & Copywriter Scott Silverman was asked by fine artist Michael Kalish to consult on the development of a new line of products he was testing on Kickstarter.

40 Inspirational Quotes on Branding, Business, Design, Copywriting… and Life!

Inspirational quotes are sprinkled throughout this website. But in this blog post, you can find over 40 branding quotes, as well as quotes on business, design and copywriting. I hope you get as much out of these as I have!