Posts

art piece brand consulting blog, by Scott Silverman, Los Angeles copywriter and brand discovery.

What Does a Brand Consultant Do?

Too many folks are out there calling themselves brand consultants. In reality, what they provide is image consulting. Drives me nuts. People are investing serious dough into their businesses.
animated man icon brand strategy business blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

The Catch-22 of Financing Brand Strategy Initiatives

For innovative, progressive companies, it’s a relative no-brainer. The competitive need for curiosity, discovery and the path of exploration (R&D) are already in the bloodstream.
birds on a wire business development business blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

What’s a copywriter, branding consultant and company naming guy doing consulting on business development for over 20 years?

Not every copywriter, branding consultant or company naming agency will focus this intensely on your business development fundamentals. And that’s my point, exactly.
ask more questions b2b business blog, by Scott Silverman, Los Angeles copywriter and brand consultant.

B2B branding is quite a bit more challenging than B2C… maybe that’s why I love it so much!

As a Los Angeles branding consultant and the owner of a branding agency, I may not be able to simplify branding into a DIY project, but I can certainly share with you some of the fundamentals.
Man with glasses, 8 branding tips for business

8 Branding Tips to Accelerate Small Business Performance

Branding tips so you, too, can increase customer/client interest and enthusiasm You’ve heard (read) me saying it before, but it bears repeating. Branding isn’t what most people think it is. Sure, it includes fancy names, logos and websites, but beneath all of that, there’s something even bigger and more powerful.

Los Angeles Branding Agency Technology Case Study:  Lessoneer®

Los Angeles branding agency Articulated Brands® had the unique privilege of consulting upon the re-branding of an education technology (EdTech) company’s SAAS revolutionary product.

Los Angeles Branding Agency Professional Services Case Study: OrgoDomo®

Los Angeles Branding Agency Articulated Brands® was called in to consult on the re-naming and re-branding of a niche, luxury business.

Los Angeles Branding Agency Manufacturing Case Study:  Perceptics®

Los Angeles Branding Agency Articulated Brands® was asked to help re-imagine the branding and positioning for the worldwide leader in license plate recognition technology.

Los Angeles Brand Positioning Consultant & Copywriter Case Study: TPC®

Los Angeles brand positioning consultant and copywriter Silverman was asked to consult on the creative work coming out of TPC, the nationwide consortium of golf courses associated and by the PGA.

Los Angeles Branding Consultant & Copywriter Case Study:  Kalish & Sons®

Los Angeles Branding Consultant & Copywriter Scott Silverman was asked by fine artist Michael Kalish to consult on the development of a new line of products he was testing on Kickstarter.